Ad Rates and Specs

Print Rates

1x 2x 4x 6x
2-Page Spread $15,500 $13,950 $13,175 $12,400
Full Page $7,750 $6,975 $6,588 $6,200
2/3 Page $6,050 $5,445 $5,143 $4,840
1/3 Page $4,350 $3,915 $3,698 $3,480
Back Cover $9,050 $8,145 $7,693 $7,240
Inside Front Cover $8,913 $8,022 $7,576 $7,130
Inside Back Cover $8,525 $7,673 $7,246 $6,820


Digital Rates

Type Rate Size Description
E-Newsletter Banner $3,500
(1 month)
600 x 200 px E-Newsletter Banners appear alongside the monthly E-Newsletter sent to Advantage subscribers.
(3 months)
250 x 250 px Website Banners appear alongside the feature article posted on
250 x 250 px Website Banners appear alongside the feature article posted on

*All prices in USD

To reserve your advertisement, contact:
Ashley Watkins | (312) 256-8451


Digital File & Contract Proof: Must be clearly indicated as to Issue, Publication and Advertiser.

Print File Format
The only file format supported by Advantage is a press-ready .pdf. We will NOT accept any native application files such as InDesign, Quark, or Illustrator. Materials should be supplied on a Macintosh-formatted CD-ROM or DVD-ROM. Materials should comply with SWOP standards.

Print Ad Notes For Bleed Specs
Keep safety 3/8” from bleed, 1/4” from trim. Advantage is sheetfed offset, perfect bound. Publication trim size: 8.375” x 10.875”.

Digital Ad Notes
Website and E-Newsletter Banners must be saved as .jpg, .png, or .gif files.

Preferred Color Guidance
Please provide Kodak Approval, CREO Spectrum, or iris digital proofs for color guidance on press. The supplied color guidance must meet all SWOP specifications and must include a 6mm 5%, 25%, 75% and 100% CMYK patch strip for quality control. All proofs are to be pulled on publication grade stock. A set of two laser proofs (paginated) including the crop marks must be sent with materials. On bleed ads and undersized non-bleed ads, provide separate ruled position proof showing trim.

File Storage
Digital files will be stored for a period of 3 months, after which they will be destroyed unless written instructions are received to return them.

Production Contact / Materials
All advertising materials, questions regarding materials and extensions, and related matters should be directed to:
Cheyenne Eiswald
Guerrero Howe, LLC
825 W. Chicago Ave.
Chicago, IL 60642
P: 312.447.2399

Sending Ads Via FTP
Artwork may be sent to our FTP address. You will need to use an FTP program, such as Transmit ( to send us your ad via FTP.You will also need the following log in information:

username: uploads
password: 531256

Call (312) 447-2399.

Advertising Sizes