Where Canada's leaders share their stories


Advantage is a brand, magazine, and multimedia platform that bridges Canada’s diverse executive leadership landscape—from the up-and-coming disruptor to the well-established elite—by crafting a network where the nation’s thought leaders can share their inspiring stories, game-changing projects, and actionable insights. Advantage reflects and celebrates the unique perspectives and personalities of the modern Canadian business—across all industries—alongside their clients, partners, and peers.

Advantage is published quarterly by Guerrero Howe. The magazine is available both in print and digitally.


Our Network

“Our president and CEO, and all staff, were very impressed by the quality of the publication—layout, use of photos, headlines, and sidebars … Advantage was very helpful throughout the process. The Handoff to the different memebers of the Advantage team for various components was seamless.”

Simone Dalton,
Media Relations & Communications Officer, Toronto Community Foundation 

“The article was very well put together. I am pleased with overall look and feel. The staff was great to work with—always very professional and helpful. The entire experience was first class, from the initial phone call until the final article.”

Kate Wighton,
President, élan Data Makers

“The look and feel of Advantage is very professional. I was very satisfied with the layout, the picture and the whole presentation of my article. Working with Advantage has been a great experience for me and I thank you for giving me the opportunity of being featured in your very professional publication.”

John Lutrin,
Executive Vice President & Chief Marketing Officer, HUB Financial Inc./HUB Capital Inc.

“I am very impressed with the scope of your topics and advertisers. From maritime boaters to collaborations with First Nations and farm equipment, in addition to what one would expect in a mainstream business magazine. Advantage feels very ‘Canadian.’ Broad, inclusive, and grounded.”

Kathleen MacKay,
Founder, Pure Raw Spirit

Advertise With Us

In promoting the success of executives and their diverse team of business partners, Advantage defines a new standard of business excellence. We showcase the knowledge, passion, and personality required to take on the modern business. Advantage has the reach you need. Our audience is an exclusive network of C-Suite decision makers who call the shots at Canada's top companies. Advertise with us to increase your presence, get connected, and join the conversation.
Click for More Info

About Our Publisher

Guerrero is an executive communications and advancement firm based in Chicago. The company helps executives, entrepreneurs, and aspiring business leaders harness the power of their story to advance their strategic objectives. In addition to Advantage, Guerrero publishes American Builders Quarterly, American Healthcare Leader, Hispanic Executive, Modern Counsel, Profile, and Sync. Guerrero is reinventing the executive network through The Alumni Society, which brings together Latino alumni from prestigious private US colleges and universities.

Meet Our Team

Our Team Click to Contact