Showcasing a diverse cross-section of the emerging business elite—from executives, entrepreneurs, and heads of multinational corporations to corporate governance experts and nonprofit leaders—Advantage features knowledge and strategies proven to stimulate growth and position Canada for global success. Advantage’s comprehensive executive profiles contain engaging perspectives on:
• Employee-benefits and -incentives solutions
• Employee-training and -retention techniques
• International trade and investment
• Private- vs. public-sector innovation
• Urban and rural demographic trends
Businesses look to Advantage to stay current with emerging trends, compare business strategies, and discover new partners. As a result, profiled companies and advertisers establish long-lasting relationships that benefit each other, consumers, and the Canadian marketplace.
Why you should advertise in Advantage
Advantage’s readership, in large part, is developed in-house and is carefully maintained to bring decision makers from various Canadian industries to the magazine’s pages.
Advantage provides insight into the latest strategies, best practices, and developments at regional and national levels. The magazine is a bridge to the many facets of Canada’s business community, including:
• Executives and managers in the insurance, finance, healthcare, manufacturing, logistics, retail, and technology sectors, to name a few
• Leaders of nonprofit and community organizations
• Entrepreneurs in both established and up-and-coming Canadian industries
“The writer was incredible. We had a great interview, he asked quality questions, made me feel at ease, and I felt he really knew how to get to the heart of the story. The end product was exceptional—I was really impressed with the content and format.”
Chief Operating Officer, North Peace Savings and Credit Union
“This experience was very positive. It has been great working with everyone. The writing was great and it was easy working with respect to sending photographs.”
Chief Information Officer, Northern Ontario School of Medicine
“Working with the Advantage team has been a great pleasure. The entire process was streamlined and efficient. The team was well researched and prepared, and the profile interview with me was over before I knew it. The writer captured the key elements and allowed me to tell the story of my career path. Having been interviewed many times, I was particularly impressed with the standout professionalism and dedication of the Advantage team. They really care about getting the story accurate and fair, and I would encourage any business leader approached by the magazine for an article to enthusiastically agree.”
President & General Manager, Discovery Networks Canada
“If you haven’t had an opportunity to read Advantage, I recommend it. Very interesting business stories from across the country!”
Vice President of Finance and Administration, Calgary Flames
|Inside Front Cover||$9,413||$8,022||$7,576||$7,130|
|Inside Back Cover||$9,025||$7,673||$7,246||$6,820|
|Website Banner (3 months)||$3,000|
|Website Banner (unlimited)||$4,500|
|E-Newsletter Banner (1 month)||$3,500|
|2-Page Spread||17" x 11.125"||16.75" x 10.875"||N/A|
|Full Page||8.625" x 11.125"||8.375" x 10.875"||N/A|
|2/3 Page||N/A||N/A||4.55" x 9.675"|
|1/3 Page||N/A||N/A||2.125" x 9.675"|
*Print Ad Notes for Bleed Specs: Keep safety 3/8” from bleed, 1/4” from trim. Advantage is sheetfed offset, perfect bound. Publication trim size: 8.375” x 10.875”.
|Website Banner||250 x 250 px||Website Banners appear alongside the feature article posted on advantagemagazine.ca. Website Banners must be designed in a square format and saved as a .jpeg, .png, or .gif.|
|E-Newsletter Banner||600 x 200 px||E-Newsletter Banners appear alongside the monthly E-Newsletter sent to Advantage subscribers. E-Newsletter Banners must be designed in a horizontal format and saved as a .jpeg, .png, or .gif.|
Digital File & Contract Proof: Must be clearly indicated as to Issue, Publication, and Advertiser.
Print File Format
The only file format supported by Advantage is a press-ready .pdf. We will NOT accept any native application files such as InDesign, Quark, or Illustrator. Materials should be supplied on a Macintosh-formatted CD-ROM or DVD-ROM. Materials should comply with SWOP standards.
Digital Ad Notes
Website and E-Newsletter Banners must be saved as .jpg, .png, or .gif files.
Preferred Colour Guidance
Please provide Kodak Approval, CREO Spectrum, or iris digital proofs for colour guidance on press. The supplied colour guidance must meet all SWOP specifications and must include a 6mm 5%, 25%, 75% and 100% CMYK patch strip for quality control. All proofs are to be pulled on publication grade stock. A set of two laser proofs (paginated), including the crop marks, must be sent with materials. On bleed ads and undersized non-bleed ads, provide separate ruled position proof showing trim.
Digital files will be stored for a period of 3 months, after which they will be destroyed unless written instructions are received to return them.
All advertising materials, questions regarding materials and extensions, and related matters should be directed to:
Guerrero Howe, LLC
825 W. Chicago Ave, Chicago, IL 60642
Sending Ads via FTP
Artwork may be uploaded to our FTP. To access, visit https://ghcm.syncedtool.com/files/ and use the case sensitive login information below. Upload all materials in a folder with your company name. Once uploaded, please email your Client Services contact that the files have been submitted.
Call (312) 447-2399
Advertisement Design Tips
Below are four examples of effective print ads. Here’s what you can do to make sure that yours gets the attention it deserves from readers:
• Keep your message short. Less text is more! Write short, compelling copy with a clear call to action.
• Use logos in a vector format (.eps .ai). This will ensure logos print crisp and clean.
• Stick to a simple colour palette. One or two spot colours command more attention than the entire spectrum.
• Use high-quality photography. If you choose to use imagery, make sure it is at least 300 dpi. But remember:
• Images are NOT required for an effective ad. Less photography is more, too! A single photo is more impactful than several.
|Issue 4, 2016||4/8/16||4/15/16||10/1/16|
|Issue 1, 2017||7/1/16||7/15/16||1/1/17|
|Issue 2, 2017||10/7/16||10/14/16||4/1/17|
|Issue 3, 2017||1/13/17||1/20/17||7/1/17|
|Issue 4, 2017||3/31/17||4/7/17||10/1/17|
|Issue 3, 2016||5/27/16||6/3/16||7/1/16|
|Issue 4, 2016||8/26/16||9/2/16||10/1/16|
|Issue 1, 2017||11/18/16||12/2/16||1/1/17|
|Issue 2, 2017||2/24/17||3/3/17||4/1/17|
|Issue 3, 2017||5/26/17||6/2/17||7/1/17|
|Issue 4, 2017||8/25/17||9/1/17||10/1/17|
Terms and Conditions
All orders in respect of Advantage (“ADV”) are subject to and governed by the following terms and conditions.
- ADV reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertisement, whether or not the same has already been acknowledged and/or previously published. In the event of such cancellation or rejection by ADV, advertising already run shall be paid for at the rate that would apply if the entire order were published. In the event of your cancellation of any portion of any advertising order not in compliance with the terms hereof or failure to have published the specified number of advertisements, or if at any time ADV in its reasonable judgment determines that you are not likely to publish the total amount of advertising specified in the applicable advertising order, any rate discount will be retroactively nullified and result in the standard rate. In such event, you must pay ADV the difference between the discounted rate provided to you and the standard rate within 30 days of invoice therefore and you will thereafter pay for advertising based on the standard rates of ADV as set forth in the then current media kit. Any merchandising program executed by ADV in reliance on advertising that is cancelled will be paid for by you at the fair market rate for such program (including all costs and expenses incurred by ADV).
- Advertising orders that contain rates that vary from the standard rates of ADV shall not be binding on ADV unless approved in writing by an authorized officer of ADV. In the event any discount rates are not approved in writing by an authorized officer of ADV, the standard rates shall apply to such order at the discretion of ADV.
- Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” and ADV may, in its discretion, so label such copy.
- Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted, but such restrictions or specifications are at ADV’s sole discretion.
- The following items apply to furnished inserts: (i) an accurate facsimile or electronic version of any furnished insert must be submitted to ADV for review on or prior to the dates established by ADV for the applicable publication; (ii) ADV is not responsible for errors or omissions in, or the production quality of, furnished inserts; and (iii) you shall be responsible for any additional costs or expenses incurred by ADV arising out of your failure to deliver furnished inserts pursuant to ADV’s specifications or time requirements.
- Banner advertisements must be submitted in a format and with dimensions required by ADV. If you do not have a banner advertisement prepared, ADV will create one for you and may charge you an additional fee. Each banner advertisement will be displayed as determined by ADV. ADV may have banner advertisements from several parties. When more than one banner advertisement is under contract, banners will be evenly and fairly positioned from time to time as determined by ADV.
- You shall remain liable for the full advertising rate in each of the following instances: (i) ADV is unable to publish an advertisement as a result of your failure to comply with ADV’s specifications or time requirements (in which case, ADV shall not be required to run any generic or other advertisement); (ii) your failure to cancel the applicable order in accordance with the cancellation requirements contained herein (in which case, ADV shall not be required to run any generic or other advertisement); and (iii) the cancellation or termination of the applicable feature story.
- In the event an order is placed by an agency on your behalf, such agency warrants and represents that it has full right and authority to place such order on your behalf and that all legal obligations arising out of the placement of the advertisement will be binding on both you and the applicable agency. Any agreement made by an agency on your behalf will be binding on you and such agency.
- You may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by ADV, nor may you authorize any others to use any advertising space in such manner.
- You agree that any advertisements published may, at ADV’s sole option, be included in all forms of media, whether now in existence or hereafter developed, in which the article, feature, issue or other writing (regardless of the form of such media) containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part; provided, however, ADV shall not be required to include (i) any advertisement originally published in one form of media in any other form of media regardless of any additional publication, reproduction, distribution, display, performance or transmission of the original article, feature, title, issue or other writing containing or otherwise related to such advertisement, or (ii) any advertisement originally published with or in connection with any article, feature, issue or other writing in any additional publication, reproduction, distribution, display, performance or transmission of such article, feature, issue or other writing. The copyright in any advertisement created by ADV is owned by ADV, and may not be otherwise used by Advertiser or third parties without ADV’s prior written consent.
- In the event your order includes a photoshoot, you agree to appear at the agreed upon place and time for the photoshoot and to otherwise adhere to the instructions and requirements for the photoshoot. If you are having a location shoot, please be aware that arrangements may have to be changed at the last minute due to weather conditions (should this happen we will either move to another agreed location on that day, or rebook for another time). In the event you fail to appear for the photoshoot on time or otherwise fail to adhere to the instructions and requirements for the photoshoot, you will remain responsible for the full price of the photoshoot. ADV will endeavor to reschedule your photoshoot in the event you provide ADV at least three business days’ advance written notice of the need to reschedule, but no guaranty is made by ADV regarding its ability to reschedule your photoshoot and you remain responsible for the full price of the photoshoot. In the event ADV is able to reschedule your photoshoot at your request, ADV may assess a rescheduling fee. All photos taken by our photographers (including by any of our affiliates) remain the copyright of ADV and as such reproduction of photographs by scanning, photographing or other methods of copying are illegal. If you purchase a high resolution digital image from us, then we will grant you re-production rights for your own use. ADV, including its affiliates and all staff and representatives related to photoshoots, is not liable or responsible in any way should you be injured while at your photoshoot.
- In the event your order includes a feature story of a particular length and/or a follow up story, you agree to provide information and resources to ADV on a timely basis in order to permit ADV to prepare the particular article in accordance with the order. The preparation and final approval of each article will be in the sole discretion of ADV, and excessive revisions or rewrites of your article will not be permitted. Articles published may, at ADV’s sole option, be included in other publications and in any form of media, in each case, whether now in existence or hereafter developed. The copyright in each article is owned by ADV, and such article may not be used by you or third parties without ADV’s prior written consent. ADV reserves the right at its absolute discretion, and at any time, to cancel or reject any article, whether or not the same has already been acknowledged and/or previously published. You shall remain liable for the full price of your order in each of the following instances: (i) ADV is unable to prepare or publish your article as a result of your failure to comply with ADV’s specifications or time requirements, including any of the timing or other requirements with respect to a scheduled follow up story; (ii) your failure to cancel the applicable order in accordance with the cancellation requirements contained herein; and (iii) any delay with respect to the particular issue.
- In the event your order includes a web exclusive with respect to your article, ADV will prepare the web exclusive in its sole discretion and place it on the ADV website for a period of at least one month prior to the applicable issue release date. The placement of the web exclusive will be at the sole discretion of ADV.
- In the event your order includes an e-print of your article, a digital copy of such article will be prepared by ADV and provided to you in digital format no later than one month after the original publication date. The digital format for such article will be as determined by ADV, and such article will remain “locked,” so any printing or reproduction rights with respect to such article will remain with ADV.
- In the event your order includes prominent placement or accelerated release of your article, you agree to work with ADV in good faith to establish the placement and release date of your article. Notwithstanding the foregoing, the ultimate decision with respect to all content, placement and release matters will be made by ADV.
- In the event your order includes the distribution of your article or other content, you agree that (i) you are responsible for full payment of such content distribution services regardless of the number of times your article or other content is viewed (and ADV cannot guaranty the number of views), (ii) ADV may use affiliates or agents to perform the content distribution services, (iii) ADV and its affiliates or agents will have a perpetual, non-exclusive, royalty-free license to use all imagery produced in connection with or otherwise related to your article or other content in order to perform content distribution services, and (iv) ADV must receive payment in full prior to performing the content distribution services, provided that in the event services are performed by ADV in its sole discretion prior to receiving payment in full, your payment will be due 45 days from the date your order for such services is received by ADV and if not received by such date a twenty percent (20%) late payment fee will be charged on the outstanding balance.
- An order will be deemed accepted by ADV once ADV commences performance of such order or otherwise indicates in writing its acceptance of such order.
- In no event shall ADV’s liability with respect to any order exceed the total amount paid to ADV for such order, including any liability resulting from the errors or omissions of ADV. In no event shall ADV be liable for special, incidental, consequential or punitive damages.
- All matters with respect to any order will be governed by the laws of the State of Illinois applicable to contracts to be performed entirely therein. Any action brought by you against ADV or any of its affiliates must be brought in the state or federal courts in Chicago, Illinois; the parties hereby consent to the jurisdiction of such courts.
- You and your applicable representatives represent to ADV that all materials, information, examples or samples submitted to ADV comply with all applicable laws and regulations and do not violate the rights of, and are not harmful to, any person, corporation or other entity. As part of the consideration to induce ADV to undertake its obligations and perform its services with respect to your order, you and your applicable representatives each agree jointly and severally to indemnify and save harmless ADV, and its affiliates, employees, owners and representatives, against all liability, loss, damage, and expense of any nature, including attorneys’ fees and court costs, arising out of any actual or potential claims for libel, invasion of privacy, copyright or trademark infringement and/or any other actual or potential claims or suits that may arise out of ADV’s obligations and/or services with respect to your order.
- You and your representatives agree to be jointly and severally liable for the payment of all amounts in respect of your order. You authorize ADV, at its election, to tender any invoice to you or your representatives, and such tender shall constitute due notice to you of the invoice and such manner of billing shall in no way impair or limit the joint and several liability of you and your representatives. Payment by you to your representative(s) shall not discharge your liability to ADV. The rights of ADV shall in no way be affected by any dispute or claim between you and your representative(s).
- An order may be cancelled by you or your representatives providing written notice of such cancellation to ADV no later than the 3rd day after your order is received by ADV. In the event of any order cancellation, you and your representatives shall remain liable for the cost of any work performed or materials purchased in respect of your order, including the cost of services, paper and/or printing.
- You and your representatives agree to reimburse ADV for its attorneys’ fees and costs in collecting any unpaid amounts in respect of your order.
- Except for rates agreed to in writing by you and ADV, rates and units of space for each order shall be at the standard rates set forth in the media kit on the date the applicable insertion order is received by ADV.
- Any commissions charged by your representative are your sole obligation and liability.
- Except as provided below with respect to tangible products or as otherwise expressly provided in these terms and conditions, payment is due by the earlier of (i) the listed due date in the applicable order and (ii) 45 days from the date your order is received by ADV. With respect to those orders requiring delivery by ADV of a tangible product (such as follow up stories, photoshoots, e-prints and additional copies of ADV), ADV must receive payment in full prior to delivering any such tangible products to you. Notwithstanding anything to the contrary contained herein or the applicable order, in the event full payment is not received by ADV on or prior to the due date as provided in this subsection, the rates for the applicable order shall increase to the standard rates set forth in the then current media kit and full payment of such amount shall be immediately due and owing; provided, however, in the event the rates for the applicable order are already based on the standard rates set forth in the then current media kit or the rates for the applicable order are not set forth in the then current media kit, interest will be charged on the outstanding balance at 2.0% per month.
- ADV has not made any representations to you or your representative(s) that are not contained herein. No addition or alteration to these terms and conditions shall be valid or enforceable unless expressly agreed to in writing by ADV. Unless expressly agreed to in writing by ADV, no other terms or conditions in contracts, orders, copy, instruction, or other documents furnished by or on behalf of you or your representative(s) (regardless of when received by ADV) will be binding on ADV.
- You agree not to hold ADV or its affiliates responsible for any liability, loss, cost, claim, damage or causes of action of any kind that you may suffer as a result of the transactions contemplated by your order, including, but not limited to, loss resulting from service delays and incomplete or interrupted service, regardless of cause or fault.